Is This Market Worth It?

Earthwise Soap Makers Club · Member Tool

Is This Market Worth It?

Decide before you apply. Confirm after you sell.


A lot of makers don't realize they're paying to vend until they sit down and actually add up the booth fee, the gas, the parking, the table linens, and every hour of prep, drive time, and standing at the table. This tool does that math for you, honestly, before you commit — and then lets you check your estimate against what actually happened once the market's over.

It's split into two parts: what you fill in before you apply, and what you fill in after the event. Used together over a season, you'll start to see which kinds of markets are actually worth your time — and which ones quietly aren't, no matter how fun they feel.

Get your own copy

This opens a private copy of the tool in your own Google Drive. Changes you make are yours alone — nothing you enter is visible to Earthwise or to other members.

Get My Copy of the Calculator

Before you start

You'll need an accurate cost-per-bar figure for this tool too. If you haven't worked that out yet, start with the Soap Cost & Pricing Calculator first.

How it works

Part 1 — Before you apply

Enter the booth fee, your travel cost, and any other one-off costs for this specific event. Then enter your hourly rate and your total time investment — prep, driving, setup, the event itself, and breakdown. Be honest about your hours; this is where most people underestimate. The tool adds it all up into a single fixed cost for the market, then tells you exactly how many bars you'd need to sell just to break even.

Part 2 — After the market

Once the event is over, come back and fill in what actually happened — items sold, actual revenue, actual hours. The tool compares your estimate to your reality side by side, and tells you what you truly earned per hour once every cost is accounted for.

A few things worth knowing

  • Duplicate the tab for every market you do (right-click the tab name → Duplicate), so you build a running record you can compare side by side across a full season.
  • Time costs add up faster than people expect. An hour of prep, an hour of drive each way, and a six-hour event is eight hours before you've sold a single bar — price that hour at what your time is actually worth, not what feels generous to charge yourself.
  • A market that loses money once doesn't necessarily mean skip it forever — sometimes it means adjust your booth setup, your price, or your hours next time. The tool is there to inform the decision, not make it for you.

Where this fits with your other tools

This tool tells you whether an in-person market is worth your time. If you're weighing online sales instead, the Etsy Pricing Breakdown tool does the same kind of honest math for listing fees and platform costs.

Have questions about your numbers? Post them in our community forum — that's exactly what it's there for.

Not sure where to source supplies? Check our Tools & Supplies page for where we buy our own ingredients and packaging.